A 3L Bag-in-a-Box from Argentina That Will Have Wine Lovers Rethinking It All!

NEW YORK--(GrapeVineTrail)-- Falling Star, a pioneer brand that helped put the Argentine category on the (wine) map, continues to turn heads as it enters the Premium 3L bag-in-the-box category with two reds and a white-Malbec, of course; Cabernet Sauvignon, and Chardonnay. As consumers continue to look for bargains in an economy that has changed the way we consume and buy, Falling Star is sure to fill the niche.

"The demand for value wines has surged in such a way," commented Pete Sheehan, VP/National Sales Manager for Frederick Wildman and Sons, "that we chose Falling Star from Argentina as the natural brand to lead the 3L category for Wildman."

"We saw it necessary to enhance and diversify," added Francine Kowalsky, Brand Manager for Falling Star, "and took this opportunity to the next level since boxes are gaining in popularity with consumers as screw caps have, in the last few years."

The new Falling Star 3L Bag-in-a-Box will be available through Wildman`s network of US distributors. At a suggested retail price of $19.99 for a 3L box-that`s quite a deal for wine-savvy bargain hunters. Look for Falling Star 3L bag-in-the-box wines at stores everywhere as of this Fall.

ABOUT FREDERICK WILDMAN AND SONS:

Importers of fine wines and spirits since 1934, Frederick Wildman and Sons, Ltd., is committed to excellence, and is a major force in the world of wine in the United States. The familiar Wildman oval found on every bottle sold is recognized around the world as a symbol of quality assurance. The company has become what Frederick Wildman's president and CEO Richard Cacciato calls "the biggest little wine company in America."

Frederick Wildman and Sons, Ltd., portfolio of brands includes: ITALY: Ca`
Bianca, Ca` Donini, Castello Monaci, Conti Formentini, Folonari, Galtarossa, La Ragose, Melini, Nino Negri, Pellegrino, Tenuta Rapitala, Re
Manfredi, Santa Maria La Palma, Santi; FRANCE: Champagne Pol Roger, Chartreuse, Chateau de Chamirey, Chateau Fuisse/Vincent Selections, Chateau La Lagune, Chateau St. Sulpice, Armand Rousseau, Christian Moreau Pere et Fils, Darviot-Perrin, Domaine des Perdrix, Humbert Freres, Jacques Prieur, Olivier Leflaive, Pierre Damoy, Hugel et Fils, Nicolas Potel, Pascal Jolivet, Paul Jaboulet Aine, Potel-Aviron, Vertical Vodka; ARGENTINA: Astica, Broquel, Falling Star, Michel Torino, Trapiche; SPAIN: El Coto de Rioja, Baron de Ley, Museum, Maximo; GERMANY: Egon Muller/Chateau Bela, Wittmann; AUSTRALIA: Littore, Jindalee Estate Circle Collection; CHILE: Arboleda, Sena; PORTUGAL: Churchill`s and Churchill Estate, SOUTH AFRICA: Backsberg.

Note to Editors: samples upon request.

Frederick Wildman and Sons, Ltd.
Odila Galer-Noel, 1-800-RED WINE X 911
www.frederickwildman.com