Joshua Tree Imports Presents Finca Las Moras from Argentina!

LOS ANGELES, Jul 29, 2008 (GrapeVineTrail) -- Joshua Tree Imports is very pleased to announce another exciting diversification of our New World wine portfolio. Beginning September 1st, Joshua Tree Imports will be the American importer for Finca Las Moras of Argentina.
Las Moras winery was established in 2001 as an independent winery under the umbrella of Penaflor (est. 1914). Las Moras owns 1,750 acres of vineyards in the three most important valleys in the San Juan region: the Tulum Valley at 2000 ft. elevation, the Zonda Valley at 3000 ft. elevation, and their latest acquisition in the Pedernal Valley at 4,500 ft. elevation.

Las Moras wines are already the market leaders of the Argentine category in the United Kingdom and in Mexico. Although Finca Las Moras has been in the American marketplace since 2004, they have recently decided to refocus their efforts here through cooperation with Joshua Tree Imports.
Las Moras features a varietal line in the sub-$10 retail, a reserve line in the sub-$15 retail, and their flagship proprietary red blend, Mora Negra. Their commitment to quality and their extremely good price quality ratio should contribute to rapid brand growth within the US market.
Joshua Tree Imports is committed to finding the best wines in the New World and introducing them to the American marketplace. Although founded upon an unparalleled depth of knowledge of Australian wine producers, Joshua Tree has recently diversified its New World wine portfolio with Zinfandels from California's Lodi appellation and the Finca Las Moras line of wines from Argentina's San Juan region.
Joshua Tree Imports was formed in the fall of 2001 out of a love for wine and a vision of a successful importation company bringing unique and high-quality wines to a new and broader audience. Joshua Tree Imports is the exclusive American importer for Razor's Edge Wines, Fetish Wine, Rolf Binder Wines, Chapel Hill Winery, Magpie Estate, Sieber Rd., Binder Mitchell, and Schubert Estate from Australia, and for Finca Las Moras from Argentina. Joshua Tree Imports also nationally distributes Nine X Nine and 95240 Lodi, both old vine Zinfandels from Lodi, California.
SOURCE: Joshua Tree Imports
Joshua Tree Imports
Jay Sengstock, Director of Marketing
626-358-6600
jay@joshuatreeimports.com
joshuatreeimports.com