Paso Robles Winemakers Host First San Francisco Tasting on May 2; Event at Crushpad Also Features Live Reality TV Show Casting C

PASO ROBLES, Calif.--(BUSINESS WIRE)--April 3, 2006--The Paso Robles Wine Country Alliance will hold its first ever 2006 Grand tasting event in San Francisco on Tuesday, May 2. Thirty-nine wineries will showcase wines from the Paso Robles American Viticulture Area (AVA) at Crushpad, San Francisco's community winery located in the heart of the city, with events scheduled throughout the day for wine trade, media and consumers to taste the distinct differences of wines from Paso Robles, located along California's Central Coast.

"We're excited that Paso Robles winemaking community has joined together to represent the region in San Francisco," said Stacie Jacob, executive director of the Paso Robles Wine Country Alliance. "As one of the leading regions in California, it's important for Paso Robles to share its story and showcase its world-class wines to the San Francisco market."

All interested wine professionals and enthusiasts are invited to discover the growing Paso Robles wine region and meet the producers who will be on site in San Francisco on Tuesday, May 2. Join us at Crushpad -- 1890 Bryant - # 102; San Francisco, CA 94110 (1890 Bryant and Mariposa) - www.crushpadwine.com. Please visit www.pasowine.com to purchase tickets for the consumer event.

WINE PROFESSIONAL EVENTS
Press and Trade must RSVP in advance by emailing
SanFrancisco@pasowine.com or calling 415-495-1107. Credentials may be
required.

Trade/Media Seminar - 1-2 p.m. - Limited Seating, Reservations
Required
Hear from a panel of Paso Robles winemakers and learn why the region
is well suited for producing premium wines during this technical
seminar. Taste wines produced from the region's diverse soils, warm
days and cool nights, which make the Paso Robles AVA optimal for
growing more than 40 wine varieties.

Walk-Around Tasting - 2-5 p.m.
Meet the producers of 39 wineries featuring more than 150 wines. This
is an excellent opportunity to sample a diverse array of the Paso
Robles AVA's top wines while discovering what makes the region
distinct.

CONSUMER TASTING
Wine and Food Tasting: 5:30 - 7:30 p.m.
This is your chance to experience Paso Robles Wine Country in San
Francisco. Meet the producers and taste wines from 38 Paso Robles
wineries while sampling an array of foods. Purchase your $40 ticket in
advance at www.pasowine.com.

New Wine Maker Reality TV Show Casting Call: 5:30 - 7:30 p.m.
As you enjoy the wine tasting you may also view the casting call of a
new winemaker reality TV series for PBS -- The Wine Makers -- to be
filmed in Paso Robles Wine Country during fall 2006. The producers
will be on site interviewing potential candidates who are interested
in becoming a cast member on this new reality TV show. If you are
interested in becoming a candidate please contact Doc City Productions
at casting@doccitytv.com.

Wineries participating in the San Francisco stop of the 2006 Paso Robles Grand Tasting include: Adelaida Cellars, Anglim Winery, B&E Winery, Calcareous Vineyard, Cass Winery, Chateau Margene, Clautiere Vineyard, Dunning Vineyards, Doce Robles Winery, Eagle Castle Winery, Eberle Winery, EOS Estate Winery, Four Vines Winery, Gelfand Vineyards, Grey Wolf Cellars, Halter Ranch Vineyard, Hunt Cellars, J. Lohr Vineyards & Wines, Justin Vineyards & Winery, Kenneth Volk Vineyards, L'Aventure Winery, Locatelli Vineyards & Winery, Maloy O'Neill Vineyards, Martin & Weyrich Winery, Midnight Cellars, Niner Wine Estates, Opolo Vineyards, Orchid Hill Vineyard, Peachy Canyon Winery, Pretty-Smith Vineyards & Winery, RN Estate, Robert Hall Winery, Silver Horse Winery, Tablas Creek Vineyard, Treana, Victor Hugo Winery, Vina Robles and Wild Horse Winery & Vineyards.

The 2006 Grand Tasting Tour concludes in San Francisco after making stops across the nation in Atlanta, Dallas, Austin, New York and San Francisco. Go to www.pasowine.com for more information on the region.

The Paso Robles Wine Country Alliance (PRWCA), represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California's Central Coast, Paso Robles Wine Country is California's fastest growing wine region. It encompasses more than 25,000 vineyard acres and nearly 100 wineries. With a greater day-to-night temperature swing than any other appellation in California, Paso Robles is an optimal area for producing more than 40 wine varieties. For more information, visit www.pasowine.com.

Contacts
The Paso Robles Wine Country Alliance
Sarah Flickinger, 805-239-8463 ext.207
sflickinger@pasowine.com